Agencies gain trust not by talking about their value — but by showing it. Practices want proof: proof of reliability, proof of cost-efficiency, proof of how your service reduces cancellations and protects their rota.
1. Start with the three “core value metrics”
These metrics are universal. They work whether you're a niche pharmacy agency, a GP specialist, or a multi-discipline supplier.
These alone demonstrate your reliability. If you deliver above 85% fill rate and low cancellation numbers, clients immediately see stability.
2. Show trends, not snapshots
A single month of good performance isn't persuasive. A six-month trend is. Trends tell a story of consistency — and consistency is what practices buy.
Examples of trend-based metrics
- Month-by-month fill rate
- Seasonal demand behaviour
- Most-requested clinicians
- Peak booking days vs. low-risk days
Trends let you influence client behaviour: “We recommend pre-booking Thursdays because your demand spikes every month.”
3. Use data to protect your fees
When clients understand the measurable work behind your service — responsiveness, compliance checking, crisis cover, and reduced admin — fee negotiations become smoother.
Data that strengthens fee conversations
- Average time saved per week for the practice
- Compliance pass rates of your clinicians
- % of shifts filled in < 2 hours (instant impact metric)
- Number of cancelled clinics prevented
Power line:
“Over the last 90 days, our team prevented 14 clinic cancellations and filled 83% of requests within 60 minutes.”
4. Give clients a simple monthly snapshot
Most practice managers don’t want complicated dashboards — they want a clear one-page view they can understand at a glance.
A powerful one-page report includes:
- Your fill rate
- Upcoming risk areas
- Clinician availability signals
- Seasonal trend alert
- Cost-saving insights
Final thoughts
Agencies who report data simply outperform those who don't. Data transforms you into more than a supplier – you become an operational partner who improves the client's workflow and reduces stress.
And once clients rely on your reporting, they rarely leave.
