When every agency promises the “best locums” and “fast cover,” the real
differentiator becomes data. Clear, structured metrics instantly show
your worth — and help clients see the measurable impact of your service.
Agencies gain trust not by talking about their value — but by showing it.
Practises want proof: proof of reliability, proof of cost-efficiency,
proof of how your service reduces cancellations and protects their rota.
Clear metrics immediately communicate stability, coverage, and reliability.
1. Start with the three “core value metrics”
These metrics are universal. They work whether you're a niche pharmacy
agency, a GP specialist, or a multi-discipline supplier.
Fill rateHow often you fill requested shifts
Time-to-fillHow quickly you secure cover
Cancellation rateHow often shifts fall through
These alone demonstrate your reliability. If you deliver above 85% fill
rate and low cancellation numbers, clients immediately see stability.
2. Show trends, not snapshots
A single month of good performance isn't persuasive. A six-month trend
is. Trends tell a story of consistency — and consistency is what practices buy.
Trend lines make patterns obvious — improvement, stability, or risk.
Examples of trend-based metrics
Month-by-month fill rate
Seasonal demand behaviour
Most-requested clinicians
Peak booking days vs. low-risk days
Trends let you influence client behaviour: “We recommend pre-booking
Thursdays because your demand spikes every month.”
3. Use data to protect your fees
When clients understand the measurable work behind your service —
responsiveness, compliance checking, crisis cover, and reduced admin —
fee negotiations become smoother.
Data that strengthens fee conversations
Average time saved per week for the practice
Compliance pass rates of your clinicians
% of shifts filled in < 2 hours (instant impact metric)
Number of cancelled clinics prevented
Power Line:
“Over the last 90 days, our team prevented 14 clinic cancellations and
filled 83% of requests within 60 minutes.”
4. Give clients a simple monthly snapshot
Most practice managers don’t want complicated dashboards — they want a
clear one-page view they can understand at a glance.
A clean monthly snapshot builds trust and positions you as a strategic partner.
A powerful one-page report includes:
Your fill rate
Upcoming risk areas
Clinician availability signals
Seasonal trend alert
Cost-saving insights
Final thoughts
Agencies who report data simply outperform those who don’t. Data
transforms you into more than a supplier — you become an operational
partner who improves the client’s workflow and reduces stress.
And once clients rely on your reporting, they rarely leave.
A Practice Manager’s Guide to Reducing Last-Minute Cancellations | LocumBooking
For employers
A Practice Manager’s Guide to Reducing Last-Minute Cancellations
Published: 28 November 2025•7 min read
Last-minute cancellations cost more than lost sessions—they create
patient backlogs, overtime pressure and stress across the team. The
good news: most cancellations are preventable with the right rota
structure and booking habits.
Every practice expects the occasional unavoidable cancellation. Illness,
emergencies and family issues will always exist. But when cancellations
become a weekly pattern, the rota starts to feel fragile—and the whole
practice feels it.
This guide focuses on what you can directly control as a practice or
PCN manager: structures, communication, and booking practices that
dramatically reduce last-minute cancellations.
Cancellations don’t just affect the rota—they ripple into patient access,
staff stress and clinic reputation.
1. Find out why cancellations are really happening
Before fixing cancellations, you need to understand their patterns. Are
they mostly:
Locums cancelling?
Permanent staff sickness?
Miscommunication about rota changes?
Clinics booked without confirmed clinicians?
Look back over the last 4–8 weeks and list each cancellation with a
simple tag: staffing, illness,
miscommunication, double-booking, or
other. You’ll nearly always see a pattern.
5-minute cancellation log
What clinic? (e.g. AM duty, LTC, vaccinaton)
Who cancelled? (locum, salaried, ANP)
When did you find out?
Reason given?
Was there a clear backup plan?
2. Protect critical clinics first
Not all cancellations are equal. Some sessions can be absorbed with
phone triage or rebooking; others cause immediate safety and access
issues. Your first step is to ring-fence the most critical clinics.
High-risk sessions typically include:
Morning acute / duty clinics
Same-day access or on-the-day triage
Child or frailty reviews
Vaccination and immunisation clinics
These sessions should either:
Be staffed by your most reliable permanent clinicians, or
Have pre-booked and trusted locums assigned well in advance.
Flagging “critical” clinics on the rota helps everyone see where
cancellations are simply not an option.
3. Shift from reactive to proactive locum booking
Many practices only reach out to locums when a problem appears. That
almost guarantees last-minute cancellations because:
Locums are already committed elsewhere
Details are rushed and prone to misunderstanding
There’s no time for proper onboarding or orientation
Proactive booking habits
Pre-book high-risk clinics 4–6 weeks in advance
Offer recurring sessions to your most reliable locums
Reserve a small number of “buffer” locum sessions in busy periods
Keep a shortlist of preferred clinicians who know your systems
Locums are far less likely to cancel when they have clear, recurring
sessions with a practice they know and trust.
4. Reduce cancellations caused by miscommunication
A surprising number of cancellations stem from simple confusion:
unclear session times, wrong location, misaligned expectations about
workload or IT systems.
Standardise your booking confirmation
Every confirmed session—whether via platform, email or phone—should
include:
Exact times (including admin time before/after)
Site/location (especially for PCNs or multi-site practices)
Session type and typical appointment length
Expected admin / results / prescriptions load
Named contact on arrival
A clear, structured confirmation reduces “I didn't realise…” cancellations.
5. Build a small resilience buffer into the rota
If your rota is always operating at maximum capacity, any absence
becomes a crisis. A small resilience buffer absorbs the shock.
Examples of buffer design
One flexible clinician session each week (can switch roles)
A pre-booked locum session in your highest-risk day of the week
Protected admin blocks that can be converted to clinical time in emergencies
Impact example
“After adding a single buffer session on our busiest day, we reduced
same-day cancellations affecting patients by over 40%.”
6. Tighten how you handle repeat cancellers
Patterns matter. If certain clinicians (locum or permanent) repeatedly
cancel at short notice, that is a rota risk that needs active management.
Steps you can take
Track individual cancellation history over 3–6 months
Reduce priority for clinicians with frequent last-minute cancellations
Offer more stable, recurring patterns to reliable clinicians
Have a transparent, fair policy on cancellation notice periods
7. Use your data to change behaviour
Once you track cancellations properly, you can start using your own
data to make better decisions:
Which days are most fragile?
Which clinics are most often affected?
Are cancellations clustered around school holidays or specific months?
Which locums and staff are consistently reliable?
Sharing this data with your team and your locums creates shared
ownership of the rota. People are more likely to support the system
when they see its impact clearly.
Final thoughts
You cannot eliminate every cancellation. But you can significantly
reduce last-minute disruption by protecting critical clinics,
pre-booking locums proactively, improving confirmation details and
building a small buffer into the rota.
When cancellations become the exception rather than the norm, your
practice feels calmer, patients experience fewer disruptions, and your
rota finally feels like a tool—not a daily battle.